About Us

The Lolita Collective was created by a group of American Midwest-based designers in 2013 as a way to sell their hand-crafted items together at conventions. With time, the concept has expanded to include over 80 indie designers and clothing producers from all over the world. You can shop our collection of Lolita and street style clothing and accessories here online or in person at an event near you.

What is Lolita?

Lolita is a street fashion inspired by Victorian and Rococo era style. Originating from Japan, lolita fashion has spread worldwide and has many substyles: sweet, gothic, classic, and more. Our collection features items that can fit a range of styles so anyone can put together a unique look they love.

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Hello Lace
Elegant Gothic Lolita @ Livejournal