Lolita is a street fashion inspired by Victorian and Rococo era style.
Originating from Japan, lolita fashion has spread worldwide and has many substyles: sweet, gothic, classic, and more.

Our collection features items that can fit a range of styles so anyone can put together a unique look they love.

As with any place, there are many styles of street fashion in Japan. Some of these styles are extreme and avant-garde, while some are more tame. "Street Fashion" as a concept to be monitored was originally brought to importance by Fruits magazine. This magazine took snapshots of outfits and trends on Japanese streets. Though the styles have changed over the years, street fashion is still prominent in Tokyo today. Many different styles fit into the general "Japanese Street Fashion" category.

The Lolita Collective focuses on lolita style but also includes otome, l'arme, and decora among others.